1995 - 2002

1995

Opening of the 150th MEPHISTO-SHOP. France’s President François Mitterrand decorates Martin MICHAELI with the “National Order of Merit”.

1998

MEPHISTO offers a variety of 600 models, and this through 18.000 points of sale –  among them 350 MEPHISTO-STORES – in 50 countries of the world. Launch of MOBILS by MEPHISTO, the extreme-comfort brand for the specialized shoe- and orthopaedic retail.

1999

Martin MICHAELI is elected “Entrepreneur of the Year” among more than 5000 French companies. The French shoe retailers elect MEPHISTO “Best Footwear Brand of France”. The first MEPHISTO-STORES open in Russia and China.

2000

Martin MICHAELI receives from President Jacques Chirac the highest decoration which France can grant : he is promoted “Chevalier of the Legion of Honour”.  MEPHISTO becomes for the second time “Best Footwear brand of France”.

2001

The American magazine “Footwear Plus” gives MEPHISTO the “PLUS Award 2001” for outstanding design in the domain of men’s comfort shoes.

2002

Martin MICHAELI launches a new outdoor lifestyle brand :  “ALLROUNDER by MEPHISTO”. The shoes, following the urban hiking trend, are immediately loved and adopted by young and old alike.