2003 - 2011
MEPHISTO presents its first sportswear collection which, together with the accessories, leather goods, care products,socks, etc., makes MEPHISTO a lifestyle brand.
MEPHISTO is awarded for the third time “Best Footwear Brand of France”.
More than 660 MCS worldwide. Sales in 62 countries. The company MEPHISTO, one of the most important shoe factories of Europe, celebrates its 40th anniversary. Privately owned by the Chairman of the Bord, Martin MICHAELI, and his children, it employs worldwide 2800 people for the production and the distribution.
The SOFT-AIR TECHNOLOGY is being integrated in all MEPHISTO shoes and vigorously communicated globally.
Launch of the new brand SANO : fitness- and wellness shoes with the 2-zones technology (Power Stimulator and Multi Vibration System). The international SANO advertising campaign make these shoes bestsellers.
Martin MICHAELI writes his biography under the title:“Where my shoes carried me”
The opening of the 75th Mephisto-Shop in China brings the number of Mephisto-Shops worldwide to more than 800.